Hartsfield-Jackson

A family of motion loops for the display network at Hartsfield-Jackson Atlanta International Airport, the busiest airport in the world. Five systems of bold type and travel imagery, delivered landscape and portrait for LED walls and totems across the concourse.

Client

Hartsfield-Jackson Atlanta International Airport

Role

Motion Design, Large-Format Content

Deliverables

5 loop families, landscape + pillar

Tools

After Effects

Context

Five loop families run across the concourse: Summer ATL, Helix Journey, Gates to Goals, Skypointe, and World Cup Flags.
Each is cut twice — landscape for the LED walls, and a separate pillar version for the totems — so the system holds together across every screen in the network.
The World Cup Flags set ran while Atlanta was hosting World Cup matches, through the busiest airport in the world at its busiest moment.
Millions of travellers passed the concourse displays over the run.